INFINIGODS X
VALHALLA FDN
Goal:
Revealing our token was a pivotal moment for the team, and we wanted to do it in a way that reflected our brand. This token plays a central role in all of our features and will be featured heavily in all events.
Team:
Silvia Shoplova | UI/UX Designer
Race Oswald | Senior Marketing Artist
Shaun Notcutt | Video Editor
Chris Sanchez | Art Director
Bryan DiSanto | Head of Brand Marketing
POWERED BY
LIGHTNING
The visual goal for the token was to strike a balance between a sleek, high-tech aesthetic and the gold, traditional opulence of the gods. I wanted it to feel bulky and powerful, which led to choosing an octagonal shape over the traditional round coin. The lightning bolts became an iconic symbol that we could weave into other assets, creating a motif that connects everything back to the token.
I designed, textured, lit, and animated the entire scene before passing the final shots to our video editor for post-production.
He then added the finishing touches of lightning and atmosphere, putting the perfect bow on the final reveal.
GAMIFYING
ENGAGEMENT
The web experience that would launch Valhalla Foundation was a series of social engagement quests that would reward users with $GOD token at the end of the season.
My team and I were responsible for designing the brand as well as all UX/UI. I wanted to strike a balance between tech and modern, minimal design. As the web platform for Valhalla Foundation expanded, we continued to lean into the motifs explored here and build out the brand.
The platform would end up serving hundreds of thousands of user and the branding was well received by our community for standing out among the crowd.
ROLLING OUT
THE NUMBERS
Tokenomics are an important part to any token launch and include information necessary for our users.
Our intention was to surface the information in an interesting way while also visually simplifying the presentation so the data would be easily digestible.
A STAKING
PLATFORM
God Vaults existed as an object to visualize a place for users to stake their $GOD. I designed the God Vaults to match the branding of the token and continued to work the modern, minimal, tech design motifs into the website experience.
This initiative was a huge effort and the web team delivered a truly unique experience in the space.
