A LUCK BATTLE MOBILE GAME

King of Destiny is a classic Luck Battle game that spans across various historical eras. I had the pleasure of directing and working with an amazing art team on creating a vibrant and fun world.

As Art Director, my responsibilities were to lead creative direction for the product, enable and support the art team, collaborate closely with other departments, and contribute as an artist across various disciplines.

Info:

Team:

CHARACTER PRODUCTION

With the help of Lemon Sky Studios, I looked to create 3D characters based on existing 2D game art.

Stylistically, the goal was to end up with characters in between Supercell’s “Clash of Clans” and Disney Infinity’s character style.

I adhered to bold and clear shapes with a limited color palette to keep the game readable and casual.

I have always loved how limiting the amount of visual elements can create iconic and recognizable characters.

LAYOUTS, VFX AND ANIMATIONS

I gave creative direction to the art team to create a snappier, juicier, and more responsive experience across the game.

The team delivered on visual and gameplay improvements across various targets, including UI/UX, animation, VFX, and sound design.

In addition to art direction, I also collaborated closely with the team members on completing deliverables across the disciplines. This includes working on UI/UX in Figma, creating Pre Viz in After Effects, scoring sound effects, animating assets in Spine, and creating 2D illustrations and concepts.

In order to bridge the gap between the art team and development, I worked in Unity to create many of the prefabs, VFX, and animations in editor for the team.

*Unmute for Sound Effects

EVENTS AND SALES OFFERS

Special time limited events give players an opportunity to engage with the game in a unique new experience and break up the otherwise normal game loop.

Additionally, Sales Offers and Events present an opportunity to create narrative and build personality in a product that otherwise does not contain a story.

We leaned into humor, vibrant colors, and simple compositions to provide a large variety of events and offers.

MARKETING ART AND MORE

Alongside development for the game, I led creative direction for all marketing initiatives, across various products.

I was responsible for maintaining brand continuity, storyboarding and theming for videos, music and sound effects, and overall visual design.

I’m proud of what the team was able to achieve, using each opportunity to highlight the vibrancy and humor of our characters. Each creative was a chance to bring out the personality of the characters, the product, and the team.

BUILDING A WORLD

Lemon Sky Studios assisted in creating a batch of video creatives meant to highlight the character personalities and gameplay of King of Destiny.

I worked with the Lemon Sky Art and Production team to scope and manage timelines, costs, and communications.

I oversaw creative direction of each video ad including storyboarding, animation, VFX, asset production, color keys, staging and sound.

GIFS, STICKERS, AND EVENTS

A key part of the marketing strategy was to create a library of shareable media amongst our community. I worked with our marketing artist to create a wide variety of content.

We focused on creatives that could be used on social communication platforms such as Telegram and Discord.